Total Reach (24h)
—
All platforms · +live
Engagements
—
Rate —% · growing
GOTV Success Rate
—%
Digital mobilisation index
Electoral Intent Lift
+—
Est. pts · New Media contribution
Engagement Trajectory Live
Platform Share
Sentiment
Top Performing Assets
| Asset | Platform | Reach | Eng % | Status |
|---|
Target vs Actual Progress
War Room
Key Performance Indicators Live
Primary digital KPIs for campaign leadership. Figures update automatically with the live feed.
Reach (24h)
—
Impressions across platforms
Engagement rate
—
Interactions ÷ reach
Video views
—
24h video plays
Sentiment +
—
Positive share of talk
GOTV rate
—
Mobilisation indicator
Ad CTR
—
Click-through on paid
Followers
—
All official accounts
Active volunteers
—
Digital network
Ward ambassadors
—
Coverage
Active ads
—
Live campaigns
Virality score
—
0–100 composite
Intent lift
—
Est. electoral pts
SWOT Analysis — Digital Campaign Position
Derived from live performance, sentiment, mobilisation and competitive conversation signals. Review in leadership meetings alongside the Daily Intelligence Brief.
StrengthsS
WeaknessesW
OpportunitiesO
ThreatsT
Map level
State
Drill-down geography
Units in view
—
Visible areas
Silent zones
—
Low signal — action needed
Hottest issue
—
By location volume
Favourable
Contested / mixed
Hostile / negative
Quiet / silent (grey = risk)
Silent Ward / Area Detector Grassroots gap
Low digital signal relative to weight — often means the campaign is absent, not that voters are content.
Issue → Place Linker
What Lagos is talking about — and where.
Ambassador Pulse (sample)
| Area | Ambassadors | Status | Last pulse |
|---|
Active Ads
—
Across all platforms
Ad Impressions
—
Paid reach
Ad Clicks
—
CTR —%
Est. Ad Spend
—
₦ this cycle
Ad CTR by Platform
GOTV Success Rate
—%
vs baseline
Active Volunteers
—
Digital network
New Today
—
Registrations
Ward Ambassadors
—
Active wards
Mobilisation Index
—
Electoral readiness
GOTV Funnel — Digital to Turnout
Each stage is effort already invested. Gaps between stages are where votes can be lost — close them with ambassador tasking and timely content packs.
Volunteer Activity (24h)
| Activity | Count | Impact |
|---|
Ward Digital Ambassador Coverage
Ambassador Tasking Status
| Task pack | Assigned | Completed | Rate |
|---|
Why this wins elections
- Persuasion — consistent message packs reduce noise and raise intent.
- Mobilisation — Ward Ambassadors turn online reach into local turnout.
- Speed — digital volunteers close response gaps faster than central teams alone.
- Coverage — empty wards are open ground; every active ward is defended ground.
Public Sentiment
War Room Alerts
Escalation: L1 Internal → L2 Directorate → L3 Campaign Leadership
Live Activity Feed
Mentions (24h)
—
All platforms + search
Hashtag Reach
—
#KOH2027 & variants
Share of Voice
—%
vs political noise
Search Interest
—
Google/Bing trend index
Sentiment on Mentions
—%
Positive share
Tracked Keywords & Hashtags
Key Issues in Conversation
Mentions by Platform
Search Engines
| Query | Interest | Change |
|---|
Recent Mentions Stream
Alerts (24h)
—
Aggregated signals
Trending topics
—
Active clusters
High priority
—
Needs review
Last update
—
Lagos time
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